How Agents Can Guide Clients Into Multifamily Investing

When you’re coaching clients or even thinking about investing yourself, multifamily is a powerful wealth-building strategy. The jump from single-family rentals to duplexes, triplexes, or larger complexes is where investors start to scale.

Here’s how to break it down in simple, confident steps for your clients (and for yourself as an agent-investor):

1. Budget Comes First
Know the buying power. Duplex to fourplex = residential loan. Five units or more = commercial loan. Big difference in down payment and underwriting.
🔑 Coaching tip: Teach your clients (and yourself) to sit down with a lender early. Avoid chasing deals that don’t fit the financing.

2. Pre-Approval is Non-Negotiable
In competitive markets like Phoenix, pre-qualification isn’t enough. Pre-approval gives your buyers leverage and credibility.
🔑 Coaching tip: Position this as a professional standard. Serious investors come with their financials ready.

3. Strategy: Turnkey vs. Value-Add
Do they want a hands-off, remodeled property—or do they want to build equity through renovations?
🔑 Coaching tip: Encourage clarity here. Unclear investors often hesitate when it’s time to write an offer.

4. Define the Tenant Profile
Section 8 stability? Tech-savvy millennials? Families needing multi-bedroom units? Tenant goals shape property choice.
🔑 Coaching tip: Coach clients to think long-term. The tenant they want determines the building they buy.

5. Management: DIY or Hire Pro?
Some want control and higher margins. Others want mailbox money. Both paths work.
🔑 Coaching tip: Remind clients that “passive” real estate is never fully passive. Property management is an investment, not a cost.

Why This Matters for Agents
Understanding multifamily isn’t just about helping investors, it’s about leveling up your own business. Multifamily deals bring repeat clients, higher commissions, and open the door for you to invest personally.

As a realtor, we don’t just talk about selling homes. We teach you how to think like an investor, guide clients with confidence, and build wealth alongside them.

📩 Let's talk strategy: Asher@buyazre.com | 480.650.2995 | 🌐 www.BUYAZRE.com